Handyman Marketing Support

National Marketing

Supported by the Brand Development Fund, Handyman Connection provides handyman marketing support in the following areas:

• Handyman Connection website –HandymanConnection.com is designed to drive traffic and educate the consumer on our scope of services, and potential candidates to join your local team.
• Online and digital marketing campaigns, including Search Engine Optimization [SEO], Search Engine Marketing [SEM] and Social Media for lead generation and brand building for all locations.
• Monthly eNewsletter customizable for each location that a franchisee can use to communicate with their local market and customers.
• Affiliation with Angi on National Program levels to take advantage of these trusted and significant sources of potential customers.
• Email Retention Program – a customized email campaign that follows all closed work orders to support our Customers for Life strategy.
• Assistance with creative design needs for local handyman marketing campaigns.
• National and local PR to help promote new location launches and existing owners with PR worthy news and events.

Local Marketing Programs

In addition to the national handyman marketing efforts, Handyman Connection provides these resources to help our franchisees effectively and efficiently market their new handyman business on a local level:

• A Customer Service Center to help manage an overflow of local inbound calls.
• All Local Handyman Connection websites are customizable for local promotions and information, pushing all leads directly into our business management software. 
• Private Handyman Connection portal – handyman-toolbox.com – where you can customize and order all of your print, promotional and apparel needs for your business.
• Email marketing ecosystem campaigns using automated technology, synched with our business management system, designed to support our Customers for Life strategy.
• Local online and digital marketing programs that augment those done on a national level.
• Monthly Marketing Education Webinar Series.

And more!