How Handyman Connection Franchise Owners Can Highlight Services for Commercial Businesses

Building a Customer Base  |  April 18, 2025

Expanding your Handyman Connection franchise to serve commercial businesses can be a game-changer. While residential services form the core of many territories, offering commercial handyman solutions can open new revenue streams and long-term partnerships. With the support of a dedicated marketing team, franchise owners can effectively position and promote these services to commercial businesses in their area.

Leverage Marketing Expertise to Understand Commercial Needs

Commercial businesses require regular maintenance and repair services to keep their operations running smoothly. Unlike residential customers who may need occasional repairs, businesses need consistent upkeep, creating opportunities for repeat business. Key commercial clients include:

• Retail stores
• Office buildings
• Restaurants and cafes
• Property management companies
• Medical facilities
• Warehouses and industrial spaces

Working closely with the marketing team, franchise owners can develop messaging that highlights solutions for business owners, such as timely repairs, safety compliance, and minimal business disruption.

Promote Key Commercial Services

With a strong marketing strategy in place, franchise owners can highlight essential services that appeal to commercial clients, including:

• General Repairs & Maintenance: Addressing plumbing, electrical, and structural issues to keep businesses operational.
• Interior & Exterior Painting: Refreshing office spaces, storefronts, and commercial buildings.
• Carpentry Services: Custom shelving, repairs, and furniture assembly.
• Door & Window Installation/Repair: Enhancing security and energy efficiency.
• Flooring Services: Installation and maintenance of tile, laminate, and hardwood floors.
• Restroom Upgrades & Repairs: Ensuring compliance with health and safety standards.

The marketing team will ensure these services are effectively showcased on the franchise website, social media channels, and local business directories.

Implement Targeted Marketing Strategies

Franchise owners will work closely with the marketing team to implement targeted strategies that attract commercial clients, such as:

• Developing a Commercial Services Page on the Website: Clearly outlining services offered, including case studies and testimonials from business clients.
• Networking with Local Business Owners: Coordinating with the marketing team to attend chamber of commerce meetings, industry expos, and business networking events.
• Leveraging LinkedIn & Social Media: Posting before-and-after project photos, customer testimonials, and informative content tailored for business owners.
• Offering Maintenance Contracts: Promoting ongoing service agreements for routine maintenance to create steady revenue streams.
• Email Marketing & Direct Outreach: Sending targeted emails with promotions, success stories, and personalized messages to potential commercial clients.

Establish a Reputation for Reliability

Commercial clients prioritize reliability and efficiency. The marketing team can help franchise owners position their business as a trusted provider by:

• Crafting messaging that emphasizes fast response times and professional service
• Highlighting flexible scheduling options to minimize business disruptions
• Showcasing uniformed, professional teams in digital content
• Encouraging satisfied commercial clients to leave reviews and referrals

A strong online presence and positive client feedback will help franchise owners establish credibility and attract more commercial projects.

Grow Your Commercial Business with Handyman Connection

Expanding into the commercial sector presents a significant growth opportunity for Handyman Connection franchise owners. With the support of a marketing team, franchise owners can effectively highlight their services, target the right clients, and build lasting business partnerships.

If you’re ready to expand your franchise’s commercial service offerings, collaborate with your marketing team to develop a strategy that positions Handyman Connection as the go-to solution for commercial property maintenance and repair.

Share This Post: